Completed PNE Mural for the Goals Worth Talking About Campaign

09 October 2019

The EFL and Mind encourage people to have the conversations that matter by bringing Preston North End's iconic moment to life.

The English Football League (EFL) and their charity partner, Mind, have today launched an awareness campaign for World Mental Health Day 2019, Goals Worth Talking About.

Preston North End are one of a number of EFL clubs across the country whose fans have voted for their side's most iconic EFL moment; each of which has been immortalised as street art in their respective cities.

Lilywhites fans were given three momentous occasions in their club's EFL history to vote on via the club's official twitter account, with Tom Clarke's dramatic late winner to defeat Lancashire rivals Blackpool in 2013 getting the most fan votes.

Street artist Elroy the Artist recreated the famous moment on Fishergate outside the old BHS store, with the aim of highlighting how football is often a conversation starter, and the importance of talking when it comes to mental health support. PNE fans are encouraged to visit the artwork this week ahead of World Mental Health Day on 10th October.

Paul Farmer, Chief Executive of Mind, said:

 "We know that football and emotion go hand in hand. That's why we're delighted to be marking World Mental Health Day this year with Goals Worth Talking About, as part of our charity partnership with the EFL.

"Football has the power to bring about real change. We hope that by harnessing the passion and emotion fans have about their clubs' most significant goal through these fantastic pieces of street art, we can encourage more people to start up conversations about their emotions and ultimately their mental health too.

"Together, Mind and the EFL hope that Goals Worth Talking About can be the inspiration to people to make their first step to getting support."

Debbie Jevans, EFL Executive Chair, said:

"The EFL is proud to be associated with Mind as our charity partner and we are pleased to be able to work together to highlight the challenges around mental health on World Mental Health Day.

"The power of football and the Club badge provides a platform like no other and through the Goals Worth Talking About campaign and the EFL's wider partnership with Mind, we aim to continue to encourage conversations and improve the approach to mental health in both football and in the wider society."

A Preston North End spokesman added:

"We are delighted to be part of Mind's work with the EFL in raising awareness of the challenges of mental health. We are pleased to be a part of this opportunity to show how football can play its part in getting people talking and supporting those in need to assistance, especially with World Mental Health Day upon us."

Councillor Peter Moss, Deputy Leader and Cabinet Member for planning and regulation at Preston City Council said:

"I am delighted Preston was chosen as one of the cities to participate in this innovative and meaningful campaign focussing on mental health. We are grateful that the property owner was happy to work with us and provided a prominent location on our high street for the fantastic installation. The eye-catching artwork is a welcome addition to the city centre and I hope it triggers important dialogue around this key issue."

Councillor Whitney Hawkins from Preston City Council said:

"It is great that the EFL and Mind have united for this great cause, urging people to talk more about mental health.This World Mental Health Day take a minute to ask friends and family how they feel and to encourage these important conversations."

To find out more about the campaign, please visit EFL - goals worth talking about.

For advice and support please visit Mind.

Notes to Editors

Clubs involved in the campaign were selected to represent the relevant regions of England and Wales.

About EFL:

The EFL (English Football League) is the world's original league football competition. It is the largest single body of professional clubs in European football and is responsible for administering and regulating the Sky Bet EFL, Carabao Cup and Leasing.com Trophy, as well as reserve and youth football. The EFL, EFL Trust and our member clubs are at the heart of communities across the country, providing shared experiences for all and using the power of sport to improve lives.

About Mind:

We're Mind, the mental health charity. We provide advice and support to empower anyone experiencing a mental health problem. We campaign to improve services, raise awareness and promote understanding. We won't give up until everyone experiencing a mental health problem gets both support and respect.

  • For more about Mind's partnership with the EFL visit Mind - EFL Partnership
  • Please note that Mind is not an acronym and should be set in title case.
  • Mind has a confidential information and support line, Mind Infoline, available on 0300 123 3393 (lines open 9am - 6pm, Monday - Friday)